STRIP: Ministry of Waxing was born in Singapore at a time when the local wax culture was, shall we say, medieval.
We’re talking dodgy waxing studios dishing out unhygienic and painful waxes that left you unable to walk in a straight line.
But our founder Cynthia Chua, the original smooth operator, believed that there was a place for body culture that’s practised safely, hygienically and painlessly. So, she set about seeding the beginnings of a wax revolution.
Selflessly, she trialed and tested new techniques and experimented with new waxes. Eventually, she created a brand new set of Brazilian waxing techniques that was significantly less painful and embarrassing.
She made waxing elegant.
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