This eponymous new concept is especially poignant for Daniel Tay, who created it as a tribute to his father, a baker and confectioner himself for over 30 years. It is named after the well-loved Seng Choong Confectionery, which was established in 1965 and run by Daniel’s parents until its closure in 1996. Old Seng Choong pays homage to his father and the confectionery that sparked his culinary ambitions. The brand focuses on traditional festive treats to accompany every momentous occasion and celebration in life. Aside from rolling out promotional items for calendar events such as Mooncake Festival and Chinese New Year, Old Seng Choong will also launch old school bakes with a more nostalgic slant.
Present your mobile device with an open gift voucher to the merchant staff and click on the gift code. Merchant staff will enter their pin to complete the redemption process. Screenshots and printed copy of vouchers will not be accepted.
1. The voucher will be valid till the expiry date shown on the voucher. No extensions will be entertained.
2. Once sold, vouchers are non-refundable and cannot be exchanged.
3. Voucher is not cash redeemable or replaceable if lost or stolen.
4. Voucher is to be redeemed at Old Seng Choong outlets and presented to outlet staff before ordering.
5. Please present the voucher URL under active internet conditions. Printed copies or screenshots will not be accepted.
6. All vouchers will be used based on its full value. Any residual value of the vouchers is non-refundable.
7. Old Seng Choong reserves the right to amend the terms & conditions as necessary without prior notice.